Web traffic is one of the most valuable resources for small businesses. The digital world is filled with consumers who are searching for products and services, but redirecting this traffic to your website isn’t always easy. In many ways, the process of getting traffic to your site is like drilling for oil. Once you find a way to access that valuable resource, you’re all set. The hard part is finding out where your customers exist on the internet and using proven techniques to redirect them to your site.
This can prove to be a serious challenge for many small businesses. This is especially true if you’re just making the transition towards an online presence for the first time. Perhaps you’ve been running your business mostly out of a brick-and-mortar store with traditional marketing techniques, like flyers and billboards. Now you’re venturing into a digital world with new rules and new obstacles to overcome. Worse still, you’re competing with companies that have been online for many years. Or perhaps you’ve been trying to improve your digital presence for some time already, but you’ve had no luck.
Whatever the case may be, there’s a solution to any and all traffic-related issues you might be experiencing as a small business online. With a combination of effective keywords and an effective tool called MonstersInsights, you can compete with the biggest companies for web traffic. In this article, we’ll show you how it’s done.
Table of Contents
What is MonsterInsights?
MonsterInsights is the most popular WordPress analytics plugin on the market right now, and it features a wide range of helpful tools for anyone who wants to get the most out of their WordPress site. These features include:
- Real-time analytics
- E-commerce reports
- User behavior reports
- SEO ranking reports
- Over 100 data points
- And much more
The main purpose of MonsterInsights is to help entrepreneurs of all types grow their businesses online. Not only is this tool proving to be a favorite among small business owners, but it is also used by companies like Microsoft, Bloomberg, Subway, Yelp, Playstation, FedEx, and many others.
One of the most most important things to understand is that you can’t really improve your web presence (including your traffic) if you’re not aware of what’s going on. Once you identify the issues with your website, you can address them accurately and efficiently.
MonsterInsights gives you the awareness you need to make these effective changes to your website. With in-depth, real-time statistics, you can see who is accessing your website and what they’re doing. E-Commerce tracking also helps you improve your website, as does page-level analytics, A/B testing, and a range of other features.
The New All-in-One SEO Plugin
MonsterInsights is constantly looking for ways to improve, and the new All-In-One SEO Plugin is their latest addition. This plugin provides you with exceptional integration, allowing you to check on things like focus keywords, TruSEO scores, and custom dimensions to make sure you’re maximizing traffic. When you learn how all of these factors affect your web traffic, it becomes much easier to attract more people to your website and your small business as a whole.
This new feature allows you to add AIOSEO focus keywords and TruSEO scores to your existing Google Analytics data. Why is this important? Because adding this new information gives you a much more helpful overview of the various SEO-focused custom dimensions. If you’re not quite sure why this is important, here’s a few real-life examples of potential benefits:
- Learn which keywords are bringing in the most traffic
- Learn how to optimize your posts so that they bring in more traffic
- Learn how to make high-performing posts bring in even more traffic by optimizing and reorganizing them
- Track which blog authors are getting the most views
- Track specific users to see what content they’re looking at
What are Custom Dimensions?
But what exactly are custom dimensions? We know that they provide you with additional benefits and insights, but how do they work?
The first thing you need to know is that your Google Analytics report contains two different data types. These are “dimensions” and “metrics.” Metrics mostly include numbers, such as the number of sessions, the number of pageviews, the pages per session, and so on.
In contrast, dimensions include data that can’t be summed up with a simple number. Examples of dimensions include the attributes of specific site visitors, such as their geographical location or the pages they have viewed. In many ways, dimensions are more interesting compared to metrics, and they can provide more relevant and useful insights.
Your dimensions can be found in the left-hand column of your Google Analytics report. In this screenshot, the dimension displayed is the geographical location of site visitors.
The important thing to realize is that Google only tracks certain dimensions by default. If you want to track more dimensions, you’ll need a custom dimensions tool like MonstersInsights. Here are some examples of custom dimensions made possible by MonsterInsights:
- See who is logged in
- Set Custom User IDs
- Track Content by Post Type
- Track Content by Author
- Track Content by Category
- Track Content by Published Date
- Create Tags
- Focus Keyphrases
Setting Up Custom Dimensions
Step One: First, download MonsterInsights and connect it to Google Analytics. Next, install the Custom Dimension addon.
Step Two: Next, go to “settings” under “insights” and click “conversions.” Under “custom dimensions,” hit “add new custom dimension.”
Step Three: Select your website
Step Four: Click “custom definitions” and then “custom dimensions.”
Step Five: Click “+ new custom dimension.”
Step Six: Fill in the name of your new custom dimension and hit “create.”
Step Seven: Check the index number.
Step Eight: Return to custom dimensions and make sure your index number matches. If not, you can always type in the correct number.
Final Thoughts
MonsterInsights helps small businesses get the data they need to make real, effective changes to their site. Accumulating traffic for small businesses isn’t always easy, but it’s much more manageable when you have the best data at your fingertips.
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